Mixpanel Tag for Google Tag Manager Server Container

Mixpanel tag can track these action types:

• Track - tracks Mixpanel events.
• Identify - merges anonymous ID with first-party User ID.
• Alias - adds an alias to existing Mixpanel contact.
• Set - sets user profile properties.
• Set Once - sets user profile properties only if they are not already set.
• Append - appends user profile properties to a list.
• Reset - resets identification of Mixpanel contact.

Mixpanel tag capabilities:

• Automatically handle customer distinct_id - Mixpanel server API optimized for stateless shared usage; e.g., in a web application, the same mixpanel instance is used across requests for all users. Rather than setting a distinct_id through identity() calls like Mixpanel client-side libraries (where a single Mixpanel instance is tied to a single user), this API requires you to pass the distinct_id with every tracking call.
• Send common data with request - sends user_agent, path, $current_url, $screen_width, $screen_height, $referrer, user ip, etc.
• Get parameters from the variable - extracts parameters from the sGTM variable.
• Additional Parameters - add parameters you need to send to Mixpanel.
• Remove parameters from the request - specify parameters you want to remove from the requests.
• Logs Settings - enable to use stape logs.

How to use

• Mixpanel tag for server Google Tag manager

Open Source

The Mixpanel Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

Also, big thanks to our contributors:

• Mariusz Brucki