Pitchanary is a competitive team game where players pitch well-known companies or brands to their teammates without saying the name, trademarks, or any prohibited words. The goal is to sell the idea as if it’s new focusing on how you would pitch it at launch, not describing its history or past success.
- Pitch your assigned company or brand in a way that helps your teammates guess it quickly.
- Do not say the company or brand name, trademarks, or any prohibited words.
- Avoid historical or retrospective descriptions — pitch like it is launching today.
- Watch out for Instant Death guesses — guessing a related but incorrect company or brand causes immediate loss for that round.
- Describe the company or brand as if it’s brand new on the market.
- Avoid mentioning its past achievements, legacy, or history.
- Example for "The Simpsons":
- ❌ “The longest-running animated show.”
- ✔️ “A new animated sitcom about a dysfunctional suburban family.”
- Company or brand names and trademarks are never allowed.
- Each card lists prohibited words that cannot be used in your pitch.
- Saying any prohibited word results in losing that round.
- Each card includes 3 related companies or brands.
- Only one is the correct answer for the current round.
- Guessing one of the other two immediately ends the round with zero points.
- Avoid using synonyms or indirect references to prohibited words that clearly circumvent the rules (e.g., using “Washingtons” for “dollars”).
- Pitches should rely on creative positioning and conceptual clues — not cryptic code words or slang.
- Teams are encouraged to call out and resolve suspected rule violations with a group consensus or moderator decision.
- The spirit of Pitchanary is honest, challenging, and fun gameplay for all participants.
- Divide into two teams.
- Shuffle the Pitchanary deck.
- The game lasts 9 rounds.
- Draw 1 card containing 3 companies or brands (e.g.,
["Coke", "Dr Pepper", "Red Bull"]). - Determine the company or brand to pitch based on the round number:
- Rounds 1, 4, 7 → pitch the first company/brand.
- Rounds 2, 5, 8 → pitch the second company/brand.
- Rounds 3, 6, 9 → pitch the third company/brand.
- The pitcher reads the card and delivers a pitch without using the prohibited words or trademarks.
- Teammates guess aloud:
- Correct guess: 1 point.
- Guessing one of the other two companies or brands on the card: Instant Death, round ends with zero points.
- Continue until all 9 rounds are completed.
- 1 point for each correctly guessed company or brand.
- 0 points if prohibited words are used or an Instant Death guess occurs.
- Maximum score is 9 points.
- Focus on what differentiates the company or brand from the others on the card.
- Be creative, prospective, and concise.
- Avoid using any jargon, generic terms, or prohibited words.
- Think carefully and avoid risky guesses.
- Ask teammates for clarifications to narrow down possibilities.
- Remember which companies or brands are “Instant Death” traps this round.
Presume our card is as follows:
- Companies/Brands: "Tinder", "Hinge", "Bumble"
- Prohibited Words: swipe, match, date, app, profile
Given that:
- Assume it's Round 2: Pitch the second company/brand (Hinge).
- Guessing Tinder or Bumble causes Instant Death.
- After 9 rounds, add up the points.
- The team with the highest score wins.
- For ties, play a sudden death round with a special tiebreaker card.
Pitchanary sharpens your skills in pitching, persuasion, and strategic thinking, making it perfect for entrepreneurs, marketers, or any fun group.
Shuffle up and pitch carefully!