[Feature Request]: Association rules

[RexSNMarq]

Description

Association rules using apriori and/or another algorithm

Purpose

market basket analysis

Use-case

Core consumer marketing analysis; market basket analysis

Is your feature request related to a problem?

N/A

Is your feature request related to a JASP module?

No response

Describe the solution you would like

Provide association rules procedure under existing or new module

Describe alternatives that you have considered

No practical alternative to association rules for market basket analysis

Additional context

I've been using JASP with undergraduate and graduate marketing students at Marquette University for several years, and the only procedure I can't get with JASP is association rules. JASP is a student favorite. I've had to use RStudio or Orange, which have worked, but I vastly prefer to stay within JASP.

[tomtomme]

@RexSNMarq
thx for the request. With which existing JASP module would you put it?
Also - do you know about a R package that implements this method or any papers as reference?
thx

[RexSNMarq]

I've always seen association rules as descriptive/unsupervised, so I would nest it in the Descriptive module. When I use R to generate association rules, I load the arules, arulesViz and RColorBrewer packages. You only need arules to generate the rules with the other two packages needed for accompanying graphics. As a marketing professor (and practitioner) market basket analysis is a core customer analytics application, and association rules drives it. Thanks for considering this! I've had great success with JASP with both undergrad and grad students.

[tomtomme]

@RexSNMarq
Thx for the details and the positive feedback. It is certainly a valid request. However this will probably need some time to implement since we have roughly 400 valid feature requests open at the moment - which is a great thing, knowing that users care about seeing more features in jasp.
So if you know anyone who could help with coding this, let us know! The coding team for analyses improvements mostly consists of volunteers spending their free time on this, so any help would we greatly appreciated :D