diff --git a/packages/rum-core/src/domain/action/clickIgnore.ts b/packages/rum-core/src/domain/action/clickIgnore.ts
new file mode 100644
index 0000000000..9e5ce29613
--- /dev/null
+++ b/packages/rum-core/src/domain/action/clickIgnore.ts
@@ -0,0 +1,60 @@
+import { getParentNode, isElementNode } from '../../browser/htmlDomUtils'
+
+export const CLICK_IGNORE_ATTR_NAME = 'data-dd-click-ignore'
+
+export const ClickIgnoreFlag = {
+  RAGE: 1,
+  DEAD: 2,
+  ERROR: 4,
+} as const
+
+export const CLICK_IGNORE_ALL = ClickIgnoreFlag.RAGE | ClickIgnoreFlag.DEAD | ClickIgnoreFlag.ERROR
+
+const cache = new WeakMap<Element, number>()
+
+function parseTokens(value: string): number {
+  let mask = 0
+  const tokens = value
+    .split(/[\s,]+/)
+    .map((t) => t.trim().toLowerCase())
+    .filter(Boolean)
+
+  for (const token of tokens) {
+    if (token === 'all') {
+      return CLICK_IGNORE_ALL
+    }
+    if (token === 'rage') {
+      mask |= ClickIgnoreFlag.RAGE
+    } else if (token === 'dead') {
+      mask |= ClickIgnoreFlag.DEAD
+    } else if (token === 'error') {
+      mask |= ClickIgnoreFlag.ERROR
+    }
+  }
+  return mask
+}
+
+export function getIgnoredForElement(element: Element): number {
+  const cached = cache.get(element)
+  if (cached !== undefined) {
+    return cached
+  }
+  let mask = 0
+  let node: Node | null = element
+  while (node) {
+    if (isElementNode(node)) {
+      const value = node.getAttribute(CLICK_IGNORE_ATTR_NAME)
+      if (value) {
+        const parsed = parseTokens(value)
+        mask |= parsed
+        if ((mask & CLICK_IGNORE_ALL) === CLICK_IGNORE_ALL) {
+          break
+        }
+      }
+    }
+    node = getParentNode(node)
+  }
+  cache.set(element, mask)
+  return mask
+}
+
diff --git a/packages/rum-core/src/domain/action/computeFrustration.spec.ts b/packages/rum-core/src/domain/action/computeFrustration.spec.ts
index bc2c844777..b71c7a0f6a 100644
--- a/packages/rum-core/src/domain/action/computeFrustration.spec.ts
+++ b/packages/rum-core/src/domain/action/computeFrustration.spec.ts
@@ -75,6 +75,62 @@ describe('computeFrustration', () => {
     })
   })
 
+  describe('click-ignore attribute', () => {
+    it('suppresses dead_click when target has data-dd-click-ignore="dead"', () => {
+      const target = appendElement('<button target data-dd-click-ignore="dead"></button>')
+      clicks[1] = createFakeClick({ hasPageActivity: false, event: { target } })
+      computeFrustration(clicks, rageClick)
+      expect(getFrustrations(clicks[1])).toEqual([])
+    })
+
+    it('suppresses error_click when target has data-dd-click-ignore="error"', () => {
+      const target = appendElement('<button target data-dd-click-ignore="error"></button>')
+      clicks[1] = createFakeClick({ hasError: true, event: { target } })
+      computeFrustration(clicks, rageClick)
+      expect(getFrustrations(clicks[1])).toEqual([])
+    })
+
+    it('suppresses rage_click for the chain when any click target has data-dd-click-ignore="rage"', () => {
+      const t1 = appendElement('<button target></button>')
+      const t2 = appendElement('<button target data-dd-click-ignore="rage"></button>')
+      const t3 = appendElement('<button target></button>')
+      clicksConsideredAsRage = [
+        createFakeClick({ event: { target: t1 } }),
+        createFakeClick({ event: { target: t2 } }),
+        createFakeClick({ event: { target: t3 } }),
+      ]
+      computeFrustration(clicksConsideredAsRage, rageClick)
+      expect(getFrustrations(rageClick)).toEqual([])
+    })
+
+    it('inherits from ancestor element', () => {
+      const parent = appendElement('<div data-dd-click-ignore="dead"><button target></button></div>')
+      const child = parent.querySelector('button') as HTMLElement
+      clicks[1] = createFakeClick({ hasPageActivity: false, event: { target: child } })
+      computeFrustration(clicks, rageClick)
+      expect(getFrustrations(clicks[1])).toEqual([])
+    })
+
+    it('all token suppresses dead and error', () => {
+      const parent = appendElement('<div data-dd-click-ignore="all"><button target></button></div>')
+      const child = parent.querySelector('button') as HTMLElement
+      clicks[0] = createFakeClick({ hasError: true, event: { target: child } })
+      clicks[1] = createFakeClick({ hasPageActivity: false, event: { target: child } })
+      computeFrustration(clicks, rageClick)
+      expect(getFrustrations(clicks[0])).toEqual([])
+      expect(getFrustrations(clicks[1])).toEqual([])
+    })
+
+    it('parses mixed case and spacing', () => {
+      const target = appendElement('<button target data-dd-click-ignore=" Rage ,  DEAD  "></button>')
+      clicks[0] = createFakeClick({ hasPageActivity: false, event: { target } })
+      clicks[1] = createFakeClick({ hasError: true, event: { target } })
+      computeFrustration(clicks, rageClick)
+      expect(getFrustrations(clicks[0])).toEqual([]) // dead suppressed
+      expect(getFrustrations(clicks[1])).toEqual([FrustrationType.ERROR_CLICK]) // error not suppressed
+    })
+  })
+
   function getFrustrations(click: FakeClick) {
     return click.addFrustration.calls.allArgs().map((args) => args[0])
   }
diff --git a/packages/rum-core/src/domain/action/computeFrustration.ts b/packages/rum-core/src/domain/action/computeFrustration.ts
index 302638c2c2..bcb7593d64 100644
--- a/packages/rum-core/src/domain/action/computeFrustration.ts
+++ b/packages/rum-core/src/domain/action/computeFrustration.ts
@@ -1,30 +1,40 @@
 import { ONE_SECOND } from '@datadog/browser-core'
 import { FrustrationType } from '../../rawRumEvent.types'
 import type { Click } from './trackClickActions'
+import { ClickIgnoreFlag, getIgnoredForElement } from './clickIgnore'
 
 const MIN_CLICKS_PER_SECOND_TO_CONSIDER_RAGE = 3
 
 export function computeFrustration(clicks: Click[], rageClick: Click) {
   if (isRage(clicks)) {
-    rageClick.addFrustration(FrustrationType.RAGE_CLICK)
-    if (clicks.some(isDead)) {
-      rageClick.addFrustration(FrustrationType.DEAD_CLICK)
+    const chainIgnoredMask = clicks.reduce((acc, c) => acc | getIgnoredForElement(c.event.target), 0)
+    const rageIgnored = (chainIgnoredMask & ClickIgnoreFlag.RAGE) !== 0
+    if (!rageIgnored) {
+      rageClick.addFrustration(FrustrationType.RAGE_CLICK)
+      const hasDeadNotIgnored = clicks.some((c) => isDead(c) && (getIgnoredForElement(c.event.target) & ClickIgnoreFlag.DEAD) === 0)
+      if (hasDeadNotIgnored) {
+        rageClick.addFrustration(FrustrationType.DEAD_CLICK)
+      }
+      const errorIgnored = (getIgnoredForElement(rageClick.event.target) & ClickIgnoreFlag.ERROR) !== 0
+      if (rageClick.hasError && !errorIgnored) {
+        rageClick.addFrustration(FrustrationType.ERROR_CLICK)
+      }
+      return { isRage: true }
     }
-    if (rageClick.hasError) {
-      rageClick.addFrustration(FrustrationType.ERROR_CLICK)
-    }
-    return { isRage: true }
   }
 
   const hasSelectionChanged = clicks.some((click) => click.getUserActivity().selection)
   clicks.forEach((click) => {
     if (click.hasError) {
-      click.addFrustration(FrustrationType.ERROR_CLICK)
+      if ((getIgnoredForElement(click.event.target) & ClickIgnoreFlag.ERROR) === 0) {
+        click.addFrustration(FrustrationType.ERROR_CLICK)
+      }
     }
     if (
       isDead(click) &&
       // Avoid considering clicks part of a double-click or triple-click selections as dead clicks
-      !hasSelectionChanged
+      !hasSelectionChanged &&
+      (getIgnoredForElement(click.event.target) & ClickIgnoreFlag.DEAD) === 0
     ) {
       click.addFrustration(FrustrationType.DEAD_CLICK)
     }